Jenna Park is an art director, designer and content creator. She has worked with numerous tech startups, design agencies and non-profit organizations on projects ranging from large-scale museum and university websites to corporate identity systems and consumer product brands. During her career she has held key roles in the design and conceptual development of websites such as the Smithsonian Photography Initiative—a virtual portal into photography at the Smithsonian which aggregated assets from more than 17 museums and galleries and allowed public access to Smithsonian photographs for the first time—and multiple online exhibition projects for the Venezuela-based Fundación Cisneros. Highlights include an online museum for the Coleccion Cisneros, a trilingual, content-rich website for modern and contemporary art from Latin America. Other notable website projects include the Storm King Art Center, Harvard Graduate School of Design, ourcourts.org – a Sandra Day O’Conner lead initiative to promote civics education in middle schools, UPenn Medicine, and the NYU School of Medicine. Her work has won several awards including The Webby Awards, SXSW Interactive, and Museums and the Web.
In 2008, Jenna co-founded a Brooklyn-based bakery with her pastry chef husband. As creative director of Whimsy & Spice, she designs all of the company's branding and packaging, styles and shoots photographic assets, and has grown sales over the past 10 years exclusively through social media marketing. Her company has been covered by The New York Times, The Martha Stewart Show, The Wall Street Journal, Food & Wine, Real Simple, New York Magazine, and saveur.com.
She is an avid photographer and launched a photographic series on the web called The Mixed Race Project in 2012 which documented mixed race families in America through photographs and interviews. She has been creating content since the early days of the web. She founded one of the first Asian-American webzines in 2000 and was a founding member of an online publishing company which launched a network of blogs covering tech news and gadgets for women, and product design for parents in 2004. These online magazines were early players in the blogging space.
Jenna studied undergraduate fine art at The Cooper Union School of Art for three years before finishing a degree in music composition and technology at The Evergreen State College. She also holds a masters degree from NYU’s Interactive Telecommunications Program.